Unsought: This type of product is either one that a consumer doesn't know exists or doesn't ever think about. A new tech tool not yet on the market is an unsought product, as is a grave plot. The CPG Industry This industry is very large and growing like crazy, mainly due to emerg...
What is CPG? Anyone who’s familiar with the world of retail will have undoubtedly heard the term ‘CPG’ before. But what does it refer to and mean in regards to today’s retail industry? Let’s also explore some sample CPG brands and CPG Product examples. Let’s take a look. ...
The CPG industry brings in billions of dollars in revenue each year. Although the industry is dominated by some of the biggest brands in the world, including Proctor and Gamble, Coca Cola, Pepsi, Kellogg's, Unilever and Kraft, it is also home to smaller local and regional manufacturers. Wit...
The world of customer service is constantly evolving. Stay informed about industry trends and best practices. What are your competitors doing? Are there new technologies or tools that can enhance your customer experience? By staying on top of the latest trends, you can ensure your customer service...
Shanawaz is leading the Data and Analytics practice in Acuvate. He has been doing IT consulting in the data and analytics space for large CPG and BFSI companies for more than a decade. He manages the Data & AI services portfolio and ensures the technical deliverables are top-notch. All aut...
Reinventing the industry The pace of change in the FMCG and CPG sector is increasing and shows no sign of slowing. Some of the main reasons contributing to this change include: Digitalisation Growth of smaller brands and local competitors 'Better for you' alternatives Rise of e-commerce ...
In theconsumer-packaged goods (CPG) industry, nearly all major suppliers and retail outlets participate in VMI programs. In theelectrical industry, 80% of the top 50 suppliers have an active VMI program. 66% of the top 100 distributors do VMI with one or more suppliers. ...
An SSP (Supply-Side Platform) is a programmatic technology platform that allows publishers to manage, sell, and optimize their digital ad inventory. It automates the process of selling ad space by connecting publishers with Demand-Side Platforms (DSPs), ad exchanges, and ad networks. The goal...
While this approach makes sense, why is product damage still a fact of life in supply chains? One reason for this nagging concern is that packaging decision makers may not take all costs into consideration. For example, programs such as product damage allowances are common in CPG, and they ...
Consumer packaged goods (CPG) are items used daily by average consumers that require routine replacement or replenishment, like food, toilet paper, or cosmetics. The CPG industry is one of the largest sectors in the U.S. economy. The CPG sector is valued at approximately $2 trillion and is ...