Shop Walmart today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
“We spent a lot of time building up the personas, [like] ‘I have a family with two kids. I have a dog,” says Sweetnam. These personas were constructed by Walmart based upon your shopping history, but they weren’t all that deeply utilized by Walmart.com, which only used them to...