我想Terry Heckle先生之所以选定了美人鱼为标志，主要是取意为其吸引人的能力。现在，在西雅图Pike's Place Market starbucks还保留着原来版本的logo。针对星巴克的美人鱼很大的一个争论是就这一形象究竟是Sirens，还是Mermaid展开的~我参考的一篇重要文章How the Starbucks Siren Became Less Naughty 中也说到...
bare-breasted mermaid, or siren, with long, flowing hair. The siren was encircled by the words “Starbucks Coffee, Tea, Spices” in an old-fashioned font. The logo was intricate and complex, almost Baroque in style, with great detail in the siren's hair and scales...
Original Starbucks Siren, by Terry Heckler More on the Starbucks website: The Story of the Siren Who is the Starbucks Siren? When a brand becomes so well known, so recognisable, there’s a lot less friction when simplifying the logo. In this case, the brand name has been removed entirely...
aIn 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology".The logo has been significantly streamlined over the years. 2006年, Valerie O'Neil, Starbucks女发言人,说商标是“双胞胎被盯梢的美人鱼的...
– a siren, or a two tailed mermaid wearing a crown. The Starbucks siren was topless and had a fully-visible double fish tail. Even if the logo has raised some controvery because of the bare chest of the siren, it continues to appear on some of the anniversary products even today. ...
In 1992, Starbucks went through its third logo design change. The logo zoomed in on the mermaid, creating a more intimate, close-up view. Her naval was no longer visible, and only some of her tail could be seen. The font was also sharpened with a more professional and modern appearance...
http://www.starbucks.com/blog/so-who-is-the-siren http://thewideeyedlegless.typepad.com/blog/2011/09/a-tale-of-two-tails.html http://www.deadprogrammer.com/starbucks-logo-mermaid/ http://www.fastcodesign.com/1662986/with-eyes-on-world-expansion-starbucks-drops-its-name-from-new-logo ...
The Starbucks logo, designed by Terry Heckler in 1971, was originally brown and featured a majestic bare-breasted siren. The two-tailed mermaid, drawing inspiration from old marine books, emerged. Coffee enthusiasts can still find the signature siren logo in the original Seattle Pike Place Market...
Starbucks has unveiled a new logo today. As you can see they remove the most important word in their logo… COFFEE. It is a bold move changing the logo after what had happened to GAP logo. GAP decided to change their logo and people went nuts. Soon after that theyimplemented back their...
The famous mermaid-like figure on the Starbucks logo, inspired by Norse woodcutting, has remained similar throughout, even after a few redesigns. The original logo pulled heavily from the brown palette which is thought to stimulate the appetite. The essence of the logo we know so well today ...