We have entered the era where companies have become global entities that are "live" twenty-four hours a day. In order to survive, they need to actively use the information that they capture to intelligently make adjustments to the business to be ahead of the competition. To support this ...
ix "Big Data: The Next Frontier for Innovation, Competition, and Creativity," McKinsey Global Institute, 2011. x According to a report published by Cisco Systems, "Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update," February 6, 2013. http://www.cisco.com/en/US/...