“Not only do we feel 99.99999% confident about where we’re sending shoppers to in the real world, but we also have up to 20% greater POI coverage than we had before.” This alone has been a real game changer for MikMak, enabling them to go to market with solutions—at scaleand...
information obtained by a way of ethnography performed among group members, 9-11-year-olds. The combination of methods proves appropriate in tackling this model's complexity, allowing to describe the interaction offered by the game, and the type of conduct attending it, online as well as ...
This age group clearly prefers the computer game, and while playing together they actually counter the individualist ideas promoted by the 'Mikmak' platform. This may be explained by the fact that collectivist values are still important in Israeli society, as reflected in traditional children's ...