The director of marketing and operations for a financial newsletter must deal with a host of issues that surround the practice of renting mailing lists and soliciting new subscribers by direct mail. The case can be used to introduce the concept and calculation of customer lifetime value....
Who is Mike Waltz, Iran hawk to be named Trump national security adviser? The former Green Beret and China hawk, who was praised by the president-elect during right-wing media appearances, may soon find himself tasked with contradictory and even illegal policy orders as Trump seeks to shake ...