Read the story of Guthy-Renker, a direct marketing firm built in Southern California in 1988. See our evolution and where we're headed next.
He also owned cosmetics giant Revlon Group and Marvel Entertainment Group, which produced Marvel Comics and various toys. The alliance with Perelman, which gave him a minority interest in the business, provided Guthy-Renker with preferential access to air time on his TV stations. It also gave ...