Ferrero has built its success on a limited number of strong brands, including the hugely popular hazelnut and chocolate spread Nutella--the company claims that its spread outsells peanut butter around the world; the Kinder brand, which includes the ...
The production process of sweets has been very secretive. Michele fiercely guided his signature recipes and protected them. Tours of production sites and headquarters are banned and not allowed. The machines and techniques that are used are made by the in-house engineering department. Ferrero Rocher...
The Marketing mix of Ferrero Rocher analyses the 4Ps of Ferrero Rocher, which includes the Product, Price, Place, and Promotion of Ferrero Rocher. Yum. Ferrero rocher is such a chocolate that you would hate to attach terms like marketing mix to it. But still, here it is. Read on to f...